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Health Communication and Informatics Research Branch (HCIRB)
Behavioral Research Program (BRP)
Research Area: Web 2.0 and social media, patient-provider communication, qualitative and mixed methods health research, health literacy, health disparities, global cancer control research
Wen-Ying Sylvia Chou, Ph.D., M.P.H., is a Program Director in the Health Communication and Informatics Research Branch (HCIRB) of the Behavioral Research Program (BRP) at NCI. Her research interests include social media and health, health literacy, patient-provider communication for patients diagnosed with advanced cancer, and mixed methods research. Trained as a sociolinguist, she has expertise in qualitative analyses of health care interactions. She has led a number of NIH initiatives on the role of technology and social media in various areas of health, including funding initiatives on the impact of the changing communication landscape on substance use and addiction as well as cancer prevention and control. Dr. Chou has more than 50 scientific publications, many of which have documented health-related internet use, the impact of social media use, and the utility of qualitative and mixed methods approaches to clinical communication about cancer prognosis and goals of care.
Dr. Chou came to the HCIRB from the NCI Cancer Prevention Fellowship Program. Prior to joining NCI, she obtained her M.S. and Ph.D. in Linguistics from Georgetown University. Her doctoral dissertation examined end-of-life discourse through an ethnographic and linguistic analysis of interactions between seriously-ill cancer patients and caregivers. She holds a bachelor's degree in Music (piano performance) from Santa Clara University in California and a master's degree in Public Health from the Interdisciplinary M.P.H. program at University of California, Berkeley.
Secondary Branch Appointment:
Health Systems and Interventions Research Branch (HSIRB)
Chou WS, Hamel LM, Thai CL, Debono D, Chapman RA, Albrecht TL, Penner LA, Eggly S. Discussing prognosis and treatment goals with patients with advanced cancer: A qualitative analysis of oncologists' language.. Health Expect 2017 Mar 5.
Chou, WY, Prestin A, Kunath S. Obesity in the social media: A Mixed Methods Analysis. Trans Beh Med 2014 September; 4(3):314-323.
Chou WY, Prestin A, Lyons C, Wen KY. Web 2.0 for Health Promotion: Reviewing the Current Evidence. Am J Public Health 2013 Jan; 103(1):e9-e18.
Chou WY, Liu B, Post S, Hesse B. Health-related Internet use among cancer survivors: Data from the Health Information National Trends Survey, 2003-2008. J Cancer Surviv 2011; 5(3):263-270.
Chou WY, Hunt YM, Beckjord EB, Moser RP, Hesse BW. Social media use in the United States: implications for health communication. J Med Internet Res 2009; 11(4):e48.